Strategic product designer helping teams build products people use & talk about.
7 years in brand & communications at the world's leading creative agencies.
Now helping startups & scaleups build products people use and talk about.
Founder Elements Labs, a digital literacy initiative for young people.
7 years' in brand & comms at leading creative agencies (Ogvily, TBWA, M&C Saatchi).
Now helping startups and scaleups take ideas from 0→1.
Founder, Elements Labs.
Who I've worked for
Clients I've worked with
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Strategic product designer helping startups and scaleups build products people use and talk about.
7 years in brand & communications at the world's leading creative agencies.
Now helping startups & scaleups build products people use and talk about.
Founder Elements Labs, a digital literacy initiative for young people.
Seven years in advertising (Ogilvy, TBWA, M+C Saatchi) taught me to find the real problem before solving it. Founder, Elements Labs.
Seven years in advertising taught me to find the real problem before solving it. Now helping early-stage companies align product, brand and story.
Founder, Elements Labs.
7 years in advertising (Ogvily, TBWA) taught me to find the real problem before solving it. Founder, Elements Labs.
The Elements
A new model for understanding digital impact
Digital wellbeing products alienate the user group most at risk. I designed an original behaviour-change tool under-25s actually want to use.
0→1
UX Strategy
Systems Design
Brand & Comms
Featured in
Featured in
0-1 Product Design
Behaviour Change
System Design
Using AI to make expert video travel
I found a real-world use case for an emerging AI capability, and helped a team of developers ship a working prototype in 24 hours.
0→1
Agentic AI
Interface Design
Branding
0-1 Product Design
Behaviour Change
System Design
A focus tool built for how attention actually works
I helped Beams' founders see why Focus Mode was underperforming, and showed them what the product could become.
0-1 Product Design
Behaviour Change
System Design
Product Strategy
Behavioural Design
Concept Testing
Interface Design
Who I've worked with
Who I've worked with
About
Get in touchGet in touchAfter running creative campaigns in London and Berlin, I moved into product design because I wanted to build things that are genuinely useful.
My advertising experience taught me that the real problem is rarely the stated one. That's how I approach design — turning complex problems into clear, effective products.
I'm also building Elements Labs, a digital media literacy initiative helping young people understand digital harm.
