AI-native strategic product designer taking ideas from 0-1
7 years in brand & communications at the world's leading creative agencies.
Now helping startups & scaleups build products people use and talk about.
Founder Elements Labs, a digital literacy initiative for young people.
7 years in brand & communications at the world's leading creative agencies. Now helping startups & scaleups build products people use and talk about. Founder Elements Labs, a digital literacy initiative for young people.
Who I've worked for
Clients I've worked with
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The Elements
The digital wellbeing tool young people needed but couldn't ask for
I conceived and validated a new tool for under 25s by questioning the assumptions the industry was built on.
0→1
UX Strategy
Systems Design
Brand & Comms
Featured in
Featured in
0-1 Product Design
Behaviour Change
System Design
Shipping an agentic video prototype in 24 hours
I teamed up with two developers to design and ship SUBTXT — a prototype that helps video producers make insider conversations accessible for global audiences.
0→1
Agentic AI
Interface Design
Branding
0-1 Product Design
Behaviour Change
System Design
A focus tool built for how attention actually works
When Focus Mode underperformed, I worked with Beams' founders define the strongest version of the product that could exist.
0-1 Product Design
Behaviour Change
System Design
Product Strategy
Behavioural Design
Concept Testing
Interface Design
Selected work
The Elements
Founding Designer
Beams
Product Strategy & Discovery
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SUBTXT
AI Hackathon Submission
ASK FOR DETAILS
Advertising Career
Achievements
About
Get in touchGet in touchAfter running creative campaigns in London and Berlin, I moved into product design because I wanted to build things that are genuinely useful.
My advertising experience taught me that the real problem is rarely the stated one. That's how I approach design — turning complex problems into clear, effective products.
I'm also building Elements Labs, a digital media literacy initiative helping young people understand digital harm.
SELECTED CLIENTS
