Strategic product designer. I help teams build the right thing — and make it land.

➤  Seven years in advertising taught me to find the real problem before solving it
➤  Now I help startups, scaleups and product teams align product and story
➤  Founder, Elements Labs. Helping young people understand and manage digital harm

➤ 7 years in advertising (Ogilvy, TBWA) taught me to find the real problem before solving it.
➤ Now I help startups & scaleups create products people choose and value.
➤ Founder, Elements Labs.

7 years in advertising taught me to find the real problem before solving it. Now I help startups & scaleups create products people choose and value.
Founder, Elements Labs.

Get in touchDownload CV

Seven years in advertising taught me to find the real problem before solving it. Founder, Elements Labs.

Strategic product designer. I help teams build the right thing — and make it land.

➤  Seven years in advertising taught me to find the real problem before solving it
➤  Now I help startups, scaleups and product teams align product and story
➤  Founder, Elements Labs. Helping young people understand and manage digital harm

Helping startups & scaleups create products people choose & value. Founder, Elements Labs. Ex Ogilvy, TBWA.

7 years in advertising taught me to find the real problem before solving it. Now I help startups & scaleups create products people choose and value.

‍Founder, Elements Labs.

Seven years in advertising taught me to find the real problem before solving it. Founder, Elements Labs.

Strategic product designer. I help teams build the right thing — and make it land.

➤  Seven years in advertising taught me to find the real problem before solving it
➤  Now I help startups, scaleups and product teams align product and story
➤  Founder, Elements Labs. Helping young people understand and manage digital harm

Helping startups & scaleups create products people choose and value. Founder, Elements Labs. Ex Ogilvy, TBWA.

Seven years in advertising taught me to find the real problem before solving it. Founder, Elements Labs.

Who I've worked with

Favourite projects

Favourite projects

The Elements

THE ELEMENTS

The Elements | Founding Designer

A new way to understand digital wellbeing

Existing tools alienate the people most at risk. I designed a behaviour-change product that under-25s actually want to use.

0→1

UX Strategy

Systems Design

Brand & Comms

Featured in   

Featured in

0-1 Product Design

Behaviour Change

System Design

SUBTXT | Product Designer

Using AI to make expert video borderless

I found a real-world use case for an emerging AI capability, and helped a team of developers ship a working prototype in 24 hours.

0→1

Agentic AI

Interface Design

Branding

0-1 Product Design

Behaviour Change

System Design

Beams | Product Designer

A focus tool designed for how attention actually works

I helped Beams' founders see why Focus Mode was underperforming, and showed them what the product could become.

0-1 Product Design

Behaviour Change

System Design

Product Strategy

Behavioural Design

Concept Testing

Interface Design

A new way to understand digital wellbeing

Existing tools alienate the people most at risk. I designed a behaviour-change product that under-25s actually want to use.

0→1

UX Strategy

Systems Design

Brand & Comms

Featured in   

Using AI to make expert video borderless

I found a real-world use case for an emerging AI capability, and helped a team of developers ship a working prototype in 24 hours.

0→1

UX Strategy

Systems Design

Brand & Comms

Featured in   

A new way to understand digital wellbeing

Existing tools alienate the people most at risk. I designed a behaviour-change product that under-25s actually want to use.

0→1

UX Strategy

Systems Design

Brand & Comms

Featured in   

A new way to understand digital wellbeing

Existing tools alienate the people most at risk. I designed a behaviour-change product that under-25s actually want to use.

0→1

UX Strategy

Systems Design

Brand & Comms

Featured in   

Who I've worked with

Who I've worked with

About

Get in touchGet in touch

After running creative campaigns in London and Berlin, I moved into product design because I wanted to build things that are genuinely useful.

My advertising experience taught me that the real problem is rarely the stated one. That's how I approach design — turning complex problems into clear, effective products.

I'm also building Elements Labs, an initiative helping young people understand and manage digital harm.

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How I can help

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