Strategic Product Designer
helping teams navigate uncertainty.

I'm James, a product designer with a background in brand & communications strategy.

Before moving into product design, I worked at leading advertising agencies in London and Berlin, shaping briefs and delivering campaigns for government, healthcare, finance and tech clients.

That experience taught me to look past surface problems to uncover what really needs solving. My most recent project, The Elements, started by questioning why digital wellbeing products default to screen time restriction — when the real harm comes from how platforms shape young adults' mental health and confidence.