Hey! I’m James, a UX/UI designer focused on solving complex problems and delivering meaningful digital experiences.

Contributing across the entire product lifecycle, I specialise in early-stage discovery work. By blending behavioural design and systems thinking, I help teams validate ideas and translate research into designs that truly resonate.

Before moving into product design, I spent eight years as an account director at leading ad agencies in London, Berlin, and New York, where I sharpened my creative judgement and storytelling skills. That experience also gave me a strong commercial focus and helped me grow into a clear, confident communicator and collaborator.

I’m currently building The Elements — a new kind of digital wellbeing and media literacy product that helps young people understand the hidden ways digital platforms affect their mental health and confidence.

Clients:

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"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

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Selected clients