Hey! I’m James, a UX/UI designer focused on solving complex problems and creating meaningful digital experiences.

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My work spans strategy and execution, blending behavioural science, systems thinking, and craft to help teams design effective digital products.

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Before moving into product design, I worked as an account director at top agencies in London, Berlin, and New York, developing campaigns that balanced commercial objectives with creative ambition.

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I’m currently building The Elements: a digital-wellbeing and media literacy product that helps young people understand how digital platforms impact their mental health and confidence.