Product Designer & Strategist with 8 years’ experience at world-class creative companies.

Currently building: The Elements
Previously at: Ogilvy, TBWA Worldwide, M&C Saatchi, Zalando

Product Designer & Strategist with 8 years' experience at world-class creative companies
Currently building: 'The Elements'
Previously at: Ogilvy, TBWA Worldwide, M&C Saatchi, Zalando

Selected work

Selected work:

Video Case Study

Video

The Elements | End-to-End Design
2024 - Present

A new approach to digital wellbeing for the generation most at risk

  • Crafted an experience that makes digital wellbeing relevant for young adults
  • Addressed the shortcomings of existing tools with an innovative, researched-backed solution
  • Built a cohesive product vision grounded in behavioural science

Video Case Study

The Elements

0-1 Design

A new approach to digital wellbeing for the generation most at risk.

A new approach to digital wellbeing for the generation most at risk

  • Crafted an experience that makes digital wellbeing relevant for young adults
  • Addressed the shortcomings of existing tools with an innovative, researched-backed solution
  • Built a cohesive product vision grounded in behavioural science
Beams | UX Research & Product Discovery
2022

A new approach to digital wellbeing for the generation most at risk

  • Crafted an experience that makes digital wellbeing relevant for young adults
  • Addressed the shortcomings of existing tools with an innovative, researched-backed solution
  • Built a cohesive product vision grounded in behavioural science
Using behavioural design to evolve an early product idea into something users truly value.

A new approach to digital wellbeing for the generation most at risk

  • Crafted an experience that makes digital wellbeing relevant for young adults
  • Addressed the shortcomings of existing tools with an innovative, researched-backed solution
  • Built a cohesive product vision grounded in behavioural science

Beams Focus Mode

Product Discovery