Product Designer & Strategist with 8 years' experience at world-class creative companies
Currently building: 'The Elements'
Previously at: Ogilvy, TBWA Worldwide, M&C Saatchi, Zalando
Selected work:
Video Case Study
The Elements
0-1 Design
The Elements | 2024 - Present
A new approach to digital wellbeing for the generation most at risk
- Crafted an experience that makes digital wellbeing relevant for young adults
- Addressed the shortcomings of existing tools with an innovative, researched-backed solution
- Built a cohesive product vision grounded in behavioural science
Beams | 2022
Helping a mindful productivity SaaS find product–market fit
- Led a discovery process that diagnosed gaps and opportunities for Beams
- Ran a collaborative concept testing process to explore and validate new directions
Beams Focus Mode
Product Discovery